Tom Jeffries

Small Business Saturday, Are You Involved?


Small Business Saturday (SBS) is traditionally an American event, which has been successfully supporting small businesses for five years. Last year US consumers spent £3.6bn with independent businesses.

While in the UK small companies earned £460m, UK organisers are hoping with this years US influence of Black Friday and Cyber Monday, there will be a significant rise. Small Business Saturday has said to be the independent retailers own ‘Black Friday.’

What happens?

The day will consist of entrepreneurs across the country holding events, offering discounts and competitions. If your small business is interested in signing up to receive free marketing materials and get supported by local customers take a look at Small Business Saturday UK and their online guide.

Political support

The success of America’s Small Business Saturday has been improved thanks to political support with even backing from the President. In the UK political support is increasing, prominent political leaders will be out and about in their local independent businesses. Michelle ovens whom runs SBS in the UK, has said 100% of local authorities will be involved in this years campaign.

Celebrity endorsement

The day event is also getting a lot of attention from celebrities, Daisy Lowe, the model is lending her support by appearing at an independent shop. While Heidi Greensmith, the award winning filmmaker, has recorded footage of three independent shops to create a short film for Small Business Saturday.

Get involved

All small businesses in the UK are encouraged to take part in the day, especially digital businesses  “Even if people don’t buy on the day, they can come back to our web shop later and buy. And we can also use Small Business Saturday on social media to reach customers who are hundreds of miles away.” Says Nicola Mason, who has her own online jewellery business and has launched a pop-up shop in the centre of Glasgow.

If you want to support all small businesses on Saturday in your local community as a customer, get on social media and get sharing or tweeting! Encourage small businesses in your community to get involved. To become a Small Business Saturday Champion, tweet, post and Instagram photos of yourself supporting your chosen local business.